0521etips

5 Reasons Print Is Still Thriving

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when […]

0521egram

The Call to Action: It Matters

Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail or email, here are three ways to increase the chances that buyers will respond to your offer.  1. Make it specific.  Although there are exceptions, […]