You know QR Codes? Those boxes of black-and-white squares you see on posters, on the backs of business cards, and in the drive-through windows at McDonald’s? They are free to create, simple to use, and suddenly, they are everywhere.
The QMC Group Blog
The Power of Marketing Local
One of the most powerful consumer trends of 2020 has been the move to the suburbs. Yes, the ‘burbs. The suburbanization of America is changing the way we live, work, and play.
Why Great Visual Design Matters
How often do you take the time to stop and think about the connection between visual design and human emotion? One software company did. It surveyed nearly 300 brands from around the world and analyzed the value of design in the role of captivating audiences.[1]
The Magic Behind the Color Curtain is the “Secret Sauce”
Suppose you want great color, your selection of a printing partner matters. Whether you are looking for color that is soft and subtle or that pops off the page, it doesn’t happen by accident. Behind that color is a highly technical process, and the ability to manage that process is a differentiator from one printer […]
I’ve Got the Reflex Blues
Low down and dirty and all alone. That’s how you may feel when a job specifies Reflex Blue. Printers deal with drying, scuffing, scratching, set off, and incompatibility with coatings and UV finishing. Yet Reflex Blue and it’s PMS friends remain popular choices for graphic designers. Not a Dry Eye in the House What exactly […]
LED-UV vs H-UV Drying Systems
Midstate Printing is currently in the market to buy a new press. We’ve narrowed our choices down to two manufacturers. Both could provide LED-UV or H-UV drying systems. Owner and Plant Manager Tom House gave me the task of gathering information on LED-UV vs H-UV drying systems. Off to Google I went. The H-UV system […]