Have you ever gotten the sense that your customers just aren’t that into you anymore? If so, how can you know for sure? Here are 7 signs that your customers need more attention… and some ideas for what to do about it. 1. They aren’t buying as much. If a regular customer stops making purchases, […]
Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is still remarkably effective. Research by PFL found that, even during the pandemic, marketers were 18% more likely to see “good” or “very good” ROI when […]
Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail or email, here are three ways to increase the chances that buyers will respond to your offer. 1. Make it specific. Although there are exceptions, […]
Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust bridges the gap. Here are five ways you can use your print and digital communications to increase the level of trust you have with your […]
When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are as important as those for customer retention and sales. Why is branding so important? 1. Awareness. When people talk about your category of product or […]
Businesses are constantly evolving. You develop new products. You launch new services. You begin focusing on a specific niche or targeting new audiences. Be sure to update your marketing collateral along the way. This includes your company brochure. If you haven’t updated your company brochure in a while, here are seven tips for making the […]
