MA-11-23-Blog-1

Why Storytelling Works in Marketing

No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in marketing, too. People care about the details of your product’s costs, benefits, and specs, but once you start telling a story, that story has stopping power that can be more powerful than facts and figures.

MA-10-23-Blog-1

The Power of Sustainable Packaging Materials

As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified substrates. What are environmental certifications, and how can they enhance your brand image and reputation? Environmental certifications let your customers know that the materials used […]