What makes a great customer? Is it the one who places a huge order once, but never again? Or the one who places small orders but orders from you consistently...

With the current supply chain crisis, some companies may wonder if they should pull back on their marketing. Should you drive demand when retail distribution can be inconsistent? What about...

Did you know that people don’t read their direct mail randomly? There is a flow to where their eyes naturally go, and their eyes land on specific areas of the...

Did you know that the United States Postal Service is giving you free multichannel exposure every day? You don’t need to do anything extra to receive this benefit, although there...

Anyone having success with email marketing knows that, at some point, certain customers “go dark” or stop responding to your offers. This doesn’t necessarily mean that they are no longer...

There are many channels that allow you to communicate with your customers. From direct mail to email and social media, the options have exploded. But not every customer prefers the...

According to Shopkick, consumers plan to start their holiday shopping earlier this year. For businesses, that means starting their marketing earlier, too. Are you ready? To learn more about when,...

Sometimes you want a little extra in your direct marketing projects. What you are doing may be great, but there are times when you need a little something more. When...

From contactless payments to logins at the doctor’s office, pandemic-related precautions are fueling a surge in QR Codes. This is great news for businesses. As your customers and prospects become...

Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To...