Let’s face it. Marketing isn’t easy. There are so many things to think about — creative, offer, list, personalization, and more. Are those extra hours of investment worth it? To...

When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The intelligent approach is to use both. Here are five ways...

Do you have loyal customers? Do you even know? According to experts, there are “loyalty behaviors” that, when tracked, can help you understand how loyal your customers are. Once you...

Got a product or service to sell? Then your company has value beyond the sale. Innovative companies communicate this value, directly and indirectly, every time they send a direct mail...

We all love reading about marketing mistakes as long as they aren’t our own. Not only do these tales make us say, “Whew! Glad that wasn’t me!” But we also...

Have you ever gotten the sense that your customers just aren’t that into you anymore? If so, how can you know for sure? Here are 7 signs that your customers...

Remember all of those forecasts about the demise of print? They haven’t come true. Like most offline channels, direct mail took a hit during the COVID-19 pandemic, but it is...

Did you know that simple changes to your call to action (CTA) can have a considerable impact on how much revenue you generate from your campaign? Whether it’s direct mail...

Never has trust between customers and brands been more critical. As e-commerce continues to grow, both for health and convenience, a gap is growing, too—between brands and their customers. Trust...

When businesses plan their direct mail or email campaigns, their goal is generally customer acquisition or retention. But what about branding? Marketing campaigns explicitly designed to build your brand are...