A call to action (CTA) is an essential element of any marketing piece, as it prompts the reader or viewer to take a specific action. Thus, we should expect minor...

Building trust is essential for any business or organization. Without trust, it isn't easy to establish and maintain relationships with customers. So how do you use your marketing materials to...

Event marketing is a powerful tool because it offers a unique opportunity to engage with potential customers and create memorable experiences that leave a lasting impression. Direct mail, email, social...

What’s the secret to boosting great response rates to direct mail? Getting recipients to open the envelope! The best-written sales letter can’t work until the recipient opens the flap. Here...

Understanding your customers' vertical markets can elevate you from being a commodity supplier to a trusted partner in the business-to-business marketplace. This is critical in today’s competitive marketplace, where personalized,...

Want to build your business faster? Personalize! According to McKinsey's “Next in Personalization” report, the fastest-growing companies drive 40% more revenue from personalization than their slower-growing counterparts. Furthermore, 71% of...

When someone receives a direct mail piece or an email, what is the first thing they see? The headline or subject line! The success of your marketing effort hinges on...

To achieve optimal outcomes from your marketing campaigns, consider your channels as if they were members of a sports team. While each one—such as direct mail, email, or wide format—can...

Like peanut butter and jelly and superheroes like Batman and Robin, print and digital marketing channels are both strong and effective on their own. Yet, they also work better together....

Direct mail is a powerful tool, but it’s not one-size-fits-all. There are different formats, and there are pros and cons to each. Let’s look at some differences between the two...