Curbing Customer Churn: 4 Key Strategies
Customer churn is part of the business for even the most successful companies. New customers come, and some customers go. The question isn’t how to stop customer churn. It’s how...
Blog
Is Personalized Print Over-Hyped?
We hear a lot about personalized printing—addressing recipients by name and tailoring the content based on what you know about them. This approach takes additional time and expense, including refining...
Searching for Business Leads? Emphasize Content Strategy
Inbound marketing has never been more critical. With the prevalence of information on the web, buyers do most of their research before ever contacting a salesperson. 60%-70% of buyers will...
5 Tips for Avoiding Packaging Missteps
When properly designed, great packaging protects the product, grabs the shopper’s attention, and becomes your in-store salesperson. Common oversights, however, can cause this opportunity to fall flat. How can you...
Why Storytelling Works in Marketing
No matter what is happening around us, most of us will stop and listen as soon as someone starts telling a story. That’s the power of storytelling. It works in...
Staying Top of Mind with Customers: Strategies for Lasting Engagement
In a world brimming with choices, staying top of mind with customers is a coveted position. It means your brand is the first one they think of when they have...
The Power of Sustainable Packaging Materials
As consumers actively prioritize sustainability, many brands turn from plastic to paper-based packaging to align with their customers’ values. As part of this commitment, many are also speccing environmentally certified...
5 Tips for Getting Direct Mail Personalization Right
You are making a calculated investment in personalized direct mail, so you want to maximize that investment. Adhering to best practices can distinguish between good and great campaigns. Let’s look...
5 Ways to Combine Email with Print
When planning a marketing campaign, businesses often think they have to choose between direct mail and email. Not true! The smart approach is to use both. Here are five ways...
Why Prioritize Customer Loyalty in Direct Mail Marketing? 3 Reasons
In a world where acquiring new customers often takes center stage, it's easy to overlook the immense value that loyal customers bring. Customer loyalty is not just a buzzword. It's...